Women Apparel Showcase at Atlanta Apparel

Frequently Asked Questions

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Admission Policy ↓

Atlanta Apparel hosts 8 yearly tradeshows for apparel wholesale buyers, exhibitors, and industry professionals.


Atlanta Apparel Markets are open to select professionals.

→ Exhibitors + Buyers: A one-time credentialing for the business and each buyer/designer is required, then register online for each Market (2 guests per company)

→ Guests: Buyers may bring up to two (2) guests per company. Valid photo ID required. Guest fees may apply for certain Atlanta Market and Immediate Delivery markets.

→ Media: register online for each Market and provide valid editorial credentials

→ Exhibitors, including their staff, representatives, models, suppliers and guests
Use the Atlanta Apparel Exhibitor Portal to register.

→ Representatives, with the authorization of an exhibitor and a business card

→ Suppliers of professional services to exhibitors, with the authorization an exhibitor and a business card

→ Non-exhibiting Manufacturers, with an Atlanta Apparel sales appointment, product catalog and business card

→ Invitation-Only Guests


Select showrooms are open daily at Atlanta Apparel between markets, including Floor 6 for fine jewelry and Floor 7 for Cash & Carry accessories and apparel.

→ Exhibitors + Buyers: A one-time credentialing for the business and each buyer/designer is required

→ Guests: Buyers may bring up to two (2) guests per company. Valid photo ID required. Guest fees may apply for certain Atlanta Market and Immediate Delivery markets.

→ Media: contact Amanda Merritt | amerritt@andmore.com in advance and provide editorial credentials

→ Exhibitors, including their staff, representatives, models, suppliers and guests use the Atlanta Apparel Exhibitor Portal to register at www.americasmart.com/login

→ Non-credentialed visitors are permitted to shop Floors 6 and 7 in Building 3 between markets; visitors can show a valid photo ID at the registration desk in Building 3 to receive a day pass.

All attendees must check-in onsite at a registration location and present valid, government issued photo id to receive a badge, along with any required business or employee credentials not previously provided.

Other Attendees

→Children of buyers and designers, ages 12 to 17, are permitted as guests with proof of age (e.g. birth certificate, school identification, passport, etc.) Children under 12 years of age are strongly discouraged from attending Atlanta Apparel. A waiver will be required for anyone under 12 and the accompanying adult will receive a sticker affixed to their badge upon signing the child waiver. Infants under the age of one year will be permitted admission, but must be carried in a baby carrier or sling; Buyers must sign a waiver in order to bring strollers to apparel markets. Strollers must not be larger than 31” wide and 52” long.

→ Contractors, Caterers, Day Labor, etc. must check in at the loading dock and present valid, government issued photo id.
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FAQs for Designers and Buyers ↓

What types of businesses qualify for admission? Any business that sources or resells product represented at Atlanta Apparel, including but not limited to: designers, retailers, distributors, gift shops, architects, landscape architects, builders, home stagers, contract/hospitality buyers, purchasing agents, film and television production buyers, and event planners.

What credentials are required? Business Credentials PLUS Individual Designer/Buyer Credentials:
Business Credentials – one or more may be required; certain exceptions may be made.

  1. Company Issued photo badge with company name and registrant name listed.
  2. URL to website that shows your name and affiliation to the company.
  3. Copy of pay stub, W2 or 1099 with sensitive information removed, i.e. social security

*Please note, letters of employment will not be accepted nor handwritten business cards.

Individual Designer or Buyer Credentials

  1. Copy of interior designer license or certification.
  2. Copy of architectural license
  3. Copies of two (2) invoices from the last 6 months, showing large volume purchases in the apparel, furniture, home decor, gift, jewelry or design industries. Purchase amounts and seller's names must be clearly legible on the copies, as well as your name and company name on each page.

*There is now an option to upload a paystub on step four of the registration process

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FAQs for Exhibitors, Reps, Suppliers and Non-Exhibiting Manufacturers ↓

Permanent Exhibitors

Upon execution of your lease, you may obtain a permanent Atlanta Apparel badge through the Operations office. A valid photo ID is required. Exhibitor Photo ID badges are issued by Atlanta Apparel only to employees of leaseholders, and only upon the specific request of an authorized officer of the leaseholder. Requests for Photo ID badges must be in writing, either on an Atlanta Apparel Badge Request form or on the leaseholder’s company letterhead.
The Photo ID Office is located in the AmericasMart Operations Center, 220 Ted Turner Drive (formerly Spring Street), next to Building 2 (the Gift Building). Hours are extended during Markets. Please contact the administrator at 404-220-3076 for further details.

Temporary Exhibitor Badges

Authorized part-time or temporary showroom employees will be issued temporary exhibitor passes by Buyer Registration only upon request of the showroom owner. Temporary exhibitor passes are issued only for a particular market/show or other special need. Please help us control access by retrieving these badges from your personnel when access is no longer required.

Guest/Courtesy Badges

Permanent Showroom owners and employees may request guest/courtesy badges from registration for access exclusive to the building where their showroom is located. These badges are only valid for the day requested, and if possible, we would prefer 24 hours notice for requests. These passes must be entered in the exhibitor portal. Please contact Customer Relations at 404-220-3000 for assistance with your log-in information.
Please note that there are no guests allowed during Gift/Home Markets and Cash & Carry Markets.
Children under 12 are not allowed unless they are children of the showroom owner or an employee of the showroom. Children of showroom owners or employees are required to wear their courtesy badges while in the buildings.
You can only request a courtesy pass for the building where your showroom is located.

Manufacturers Reps, Line Reps, Sales Reps

An individual who represents one or more product lines in one or more showrooms. This category is for independent sales/line/manufacturers reps only. Employees of an exhibitor should not register in this category. Each representative must provide a personalized business card and photo ID. Representatives must contact at least one of their exhibitors (in advance, before each market) to request that the exhibitor enter the badge request through the exhibitor portal. No representative badges will be printed without prior authorization from an exhibitor. Representatives are not permitted to bring guests or children.

Non-Exhibiting Manufacturers

Manufacturers reps who are new to Market and represent a product not currently shown at Atlanta Apparel must present a photo ID, along with photos of their product or a catalog, plus a business card. In January and July, there is a designated registration desk on Floor 1 of Building 1.
Non-Exhibiting Manufacturers are not permitted entrance to area rug shows without permission of leasing. Solicitation of product and product samples and taking photographs are not permitted.


An individual who provides professional services. This includes equipment/computer/technology services and financial services. Each supplier must provide 1. A personalized business card and 2. Photo ID. Requests must be made (each market) in advance by the exhibitor with whom the supplier is doing business.
Suppliers are not permitted to bring guests or children.
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