VOW Bridal & Formal Las Vegas
Temporaries
Sunday, August 14 – Tuesday, August 16 2022
9 a.m. – 6 p.m.
Categories to Shop
Bridal, Prom, Quinceañera, Mother-of-the-Bride, Accessories, Homecoming, Men’s Formalwear, Special Occasion.
Atlanta Apparel is pleased to announce a new installment in its VOW bridal tradeshow lineup in 2022, to be held August 14-16, 2022 at the Expo at World Market Center Las Vegas. For its West Coast debut, this showcase will feature an anticipated 50 exhibitors over 60,000 square feet, including 35 established brands with showrooms in Atlanta.
Co-located alongside VOW will be Melange de Blanc, a pop-up bridal market focused on introducing and growing international designers in the US market, showcasing another 25 brands over 15,000 square feet. This partnership offers bridal retailers an unprecedented variety of styles and price points together in a curated, experience-driven setting, unlike anything seen on the West Coast to date. Attendees will see collections across a range of categories including bridal and wedding party, prom and special occasion, evening, quinceañera, and more.
Since opening the Expo at World Market Center Las Vegas in the spring of last year, show producer IMC has seen demand growing for social occasion buying opportunities in the west and southwest, and aims to offer a comprehensive presentation of top formalwear brands and an improved buying experience as compared to the road events that have appeared regularly since the pandemic began.
Confirmed brands presenting at this dual showcase include Allure Bridals, Design by Conception, Jovani, Lotus Threads, Lux & Love Designs, Maritza’s Bridal Veils, MNM Couture, Mon Cheri (including all 14 collections), Monica Loretti, Morilee by Madeline Gardner, Portia & Scarlett, Primavera, Ragazza and Ti Adoro, with more exhibitors to be added in the upcoming months.Details for VOW’s and Melange de Blanc’s hallmark educational programming and networking events are being finalized and will be shared along with registration details on the producer’s websites, Atlanta-Apparel.com and MelangedeBlanc.com
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