TREND REPORT - SPRING/SUMMER 2027
Uplifting colors. Easy styling. Distinctive details. Spring/Summer 2027 is all about creating wardrobes that feel joyful, versatile and ready for wherever the season leads. Expect breezy silhouettes, layered textures and elevated separates designed to move seamlessly from day to night.
KEY ITEMS
- Column and tunic dress silhouettes
- Lightweight knits
- Barrel and full skirts
- Retro polos
- Layered tanks and tees
SHOES
- Embellished flip-flops
- Mary Jane sneakers and Sneakerinas
- Pointed toe shapes
- Mesh ballet flats
- Kitten heel sandals
ACCESSORIES
- Straw-fringe bags
- Super-size retro sunglasses
- Head scarves
- XL summer tote
- Toe rings
- Antique gold and silver combos
PATTERNS & MATERIALS
- Lace and crochet details
- Soft volume fabrics
- Shell-skin and shiny snake prints
- Smocking features
- Soft, adjustable tie closures
COLORS
MEADOWLAND GREEN
LUMINOUS BLUE
POP PINK
ENERGY ORANGE
CLAY
TRENDS IN ACTION
- Balance your assortment. Mix trend-forward statement pieces with versatile wardrobe staples, including lightweight knits, coordinated sets and day-to-night dresses.
- Buy trends thoughtfully. Test bold colors, artisanal details and maximalist styling in smaller quantities while investing more heavily in proven silhouettes.
- Offer accessories at every price point. Create good-better-best options with playful details and statement pieces that encourage impulse purchases.
- Tell a versatility story. Merchandise collections around multiple occasions—from beach vacations to everyday wear—to show shoppers how pieces transition throughout the season.
- Create complete looks. Pair coordinating sets with shoes, handbags and accessories to increase basket size and encourage add-on purchases.
- Inspire on social. Use styling videos, outfit reveals and "Get Ready With Me" content to showcase versatility and bring seasonal trends to life.
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