June Atlanta Apparel Promotes Solid Order Writing And Growing Brand Relationships
Atlanta – Atlanta Apparel’s June market - the last opportunity for buyers and brands to finalize orders for Autumn/Winter 2022 and source immediates - reported solid attendance and order writing June 8 – 11 at AmericasMart Atlanta.
Atlanta Apparel is the premier destination for brands to invest in their businesses and establish and grow connections with new and returning buyers,” said Caron Stover, International Market Centers (IMC) SVP, apparel. “Buyers came to June Atlanta Apparel to close out order writing through the end of the year and our brands stepped up by offering everything from immediates and game day apparel and accessories to Autumn/Winter and holiday.”
Atlanta Apparel June 2022 recap video showcases the energy at market (click image to view video)
Attendance for the June edition of Atlanta Apparel was heavily front-loaded with 80% of buyers checking in through day one of the four-day market. Overall, more than 88% of buyers hailed from local southeastern cities, with attendees from 38 states and Washington D.C., two territories: Puerto Rico and Virgin Islands, as well as six international countries. Notably, this market welcomed many new buyers who took advantage of the market’s New Buyer Orientation tours each morning.
Buyers and Brands Build Relationships at Atlanta Apparel
For its June edition, Atlanta Apparel presented 350+ permanent showrooms and 400+ temporary exhibits. As the southeastern hub for apparel sourcing, exhibitors and buyers alike join in Atlanta to meet clients in their target markets, foster their long-standing relationships and stay in-tune with the industry.
Atlanta Apparel’s showroom format allows brands to invest in custom-building a space to welcome returning and new clientele.
Janel Heinsen, southeastern sales representative for Joseph Ribkoff, celebrated the brand’s new showroom grand opening this June.
“The introduction of our showroom has been a long time coming, and we are thrilled to finally have a permanent space in Atlanta. We knew that the exposure in Atlanta would be so great for the company and we are able to see so many of our accounts here. In my region, probably 50 to 60% of our accounts that we currently do business with come to Atlanta Apparel at least once per year.”
Many buyers in attendance at the June market also focused on visiting exhibitors who they have met in Atlanta and worked with for years, such as Allison Drake, owner of Island Passage Clothing in North Carolina.
“We've worked with a number of Atlanta Apparel showrooms for about 20 years, and we continue to come back to work with the same reps. Our Atlanta showroom relationships are so easy to build and continue,” said Drake.
Barbara Levitt, CEO and lead buyer for M&F Stores in Fairhope, Alabama, noted that she visits Atlanta Apparel at least four times per year to source her inventory in showrooms, where she has long-standing relationships and can see many lines all together.
“Through sourcing from Atlanta and seeing many lines regularly, I am able to stay up-to-date with the direction of the industry,” added Levitt.
Live Education Draws Industry Attendance
Throughout the June Atlanta Apparel market, IMC continued its live education and market celebrations to bring back the industry and keep attendees in-the-know.
At market, attendees heard about upcoming Autumn/Winter accessories trends from trend forecaster, Jessica Richards, and found inspiration in an accessories trends vignette produced in partnership with The Accessories Council. A discussion about implementing diversity into business was led by by Kiarra Norman.
Both educational sessions were well-attended, as was Thursday’s Mid-Day Soiree networking and educational event, where market-goers were able to learn more about industry technology for live selling from CommentSold.
International Market Center’s (IMC’s) five Atlanta Apparel markets feature the latest looks in contemporary, young contemporary, women’s modern, shoes, fashion accessories and more, plus specialty categories such as children’s and plus-size. The next Atlanta Apparel Market is August 2 – 6, 2022, (temporary exhibits August 2 – 4) at AmericasMart Atlanta. For information, visit www.atlanta-apparel.com
About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of Juniper, a fully integrated omnichannel B2B commerce solution and multiline B2B e-commerce marketplace empowering buyers and sellers to better manage and grow their business at markets and year-round, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information, visit www.imcenters.com.