Formal Markets Brings Enhanced Resources to Atlanta


ATLANTA, GA – February 14, 2024 – Formal Markets in Atlanta showcases its full collection of bridal, formal and social occasion resources for its first buying event of the year, with expanded educational opportunities, hallmark fashion events and amenities, April 9 – 11, 2024, at AmericasMart Atlanta.

“The social occasion industry is booming and Atlanta’s formal offerings continue to grow to meet demand with more collections, more categories and more inspiration than ever before,” said Caron Stover, ANDMORE℠ SVP, apparel. “This April edition is a can’t miss, with top brands under one roof, complimentary amenities and celebrations and business insights to boost sales.”

Sourcing Expands at Formal Markets in Atlanta

The April buying event will feature Fall/Winter ‘24 in key categories – bridal; homecoming; quinceañera; wedding party; men’s formal and evening – in 250+ Formal Markets individual collections presented across permanent showrooms and temporary exhibits on three floors. Among highlights in sourcing resources this April is Anne Barge, Aerie Couture, Lovesome and Perfect Dress joining temporary exhibits for the first time.

Alongside expanded and new brands, Formal Markets will present notable brands across AmericasMart Building 3 floors 10, 12 and 14: 2Cute Homecoming, Adrianna PapellAllure BridalsAMARRAASHLEYlauren, Ava PresleyCasablancaChandalierChristina WuDe Blossom CollectionDesign by ConceptionenVogue Bridal AccessoriesEvie YoungHouse of Wu; JH BridalJohnathan KayneJovaniJustin Alexander; Mac DuggalMadi LaneMartin ThornburgMon CheriMorileePortia & ScarlettPrimaveraRachel AllanSherri HillSydney’s Closet Plus SizesTarik EdizTeri Jon and more. A full list of Formal Markets exhibitors is at

Events, Education and Amenities Grow this April

Adding to the market experience, Formal Markets attendees are invited to the Kickoff Party, Tuesday, April 9, featuring a reimagined fashion show, themed Revolving Runway, showcasing the newest Fall/Winter ’24 fashions in the Fashion Theatre on Floor 15 of Building 3. Attendees will have the opportunity to network and enjoy music, food and cocktails, giveaways and more while enjoying looks across bridal gowns, flower girl, mother of the bride, bridesmaids dresses, quinceañera, homecoming, tuxedos and accessories.

“Lunch and Learn,” sessions will educate attendees throughout the market, with an Expert’s Panel at noon on Tuesday, April 9, featuring key buyers sharing tips and tricks for successful business. Patrice Catan, gown designer, bridal salon owner and podcast host of “Tales from Behind the Veil,” shares insights about the newest in bridal at noon on Wednesday, April 10. A full list of market events will be updated in the coming weeks at

New-to-market buyers can participate in the New Buyer Orientation sessions daily at 9 a.m., led by Sarabeth Jackson, ANDMORE Director of Buyer Services for apparel. Jackson will help buyers effectively navigate the market and take full advantage of all the resources, education and networking opportunities.

Through an exclusive partnership with Formal Markets, Mon Cheri Academy, the premier bridal and formal educational program for buyers and sellers, will host an all-day, intensive session for retailers on Monday, April 8, from noon to 8 p.m., providing new insight about investing in the future of business in 2024. Lunch, coffee and dinner will be included. For information and registration, visit

Both permanent showrooms and temporary exhibits at Formal Markets in Atlanta run Tuesday, April 9, and Wednesday, April 10, from 9 a.m. to 6 p.m., and Thursday, April 11, from 9 a.m. to 3 p.m. For more information and registration, visit

Formal Markets: ANDMORE’s Formal Markets presents its collection of bridal, prom, quinceañera, mother-of-the-bride, accessories, homecoming and special occasion lines three times annually: April and August in Atlanta and August in Las Vegas. Formal Markets is owned and operated by ANDMORE℠, formerly International Market Centers. For more information, visit

About ANDMORE: ANDMORE℠, formerly International Market Centers, is an omnichannel wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. By pairing face-to-face events with always-on digital tools, ANDMORE provides truly omnichannel business platforms for its global wholesale customer base.


Media Contacts Apparel Markets:

Amanda Merritt, 404.884.5061 or

Cathy Steel, 203.340.9251 or



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