IMC Offers East and West Coast Opportunities to Source Bridal and Social Occasion This August

Atlanta July 31 – August 4; Las Vegas August 14 – 16


ATLANTA – April 27, 2023 – International Market Centers (IMC) offers buyers two opportunities to source bridal, formal and social occasion resources in August:  VOW Bridal & Formal Atlanta (July 31 – August 4, at AmericasMart Atlanta) and VOW Bridal & Formal Las Vegas (August 14 – 16, at World Market Center Las Vegas). 

“VOW Bridal & Formal’s resources stretch coast-to-coast, and we are looking forward to a great month of social occasion sourcing this August,” said Caron Stover, IMC SVP, apparel. “Retailers have two opportunities in one month to finish buying for the next season, and IMC is excited to continue producing these markets to fulfill buyers’ needs.”

The August formal markets will feature Spring/Summer ‘24 in bridal, quinceañera, mother-of-the-bride, accessories, prom, men’s formalwear and special occasion.

Following a successful March market, VOW Bridal & Formal Atlanta’s August edition will showcase 125+ individual formalwear collections presented across permanent showrooms and temporary exhibits on three floors of AmericasMart Building 3.

For its second annual edition, VOW Bridal & Formal Las Vegas continues to expand upon its 130+ individual collections, with brands such as Sherri Hill Bridal, which will all be presented exclusively in tradeshow format in the at-capacity Expo at World Market Center Las Vegas.

Beyond exhibits, both August editions of VOW Bridal & Formal will offer hallmark market educational opportunities, kickoff parties, live fashion presentations and signature branded giveaways. Details will be announced in the coming weeks.

VOW Bridal & Formal runs three times annually: March and August in Atlanta and August in Las Vegas. VOW’s next edition is open Monday, July 31 through Friday, August 4, from 8:30 a.m. – 6 p.m. at AmericasMart Atlanta Building 3. In 2024, the three semi-annual events will run April 9 – 11 and August 5 – 9 at AmericasMart Atlanta and August 26 – 28 at the Expo at World Market Center Las Vegas. For more information, visit

About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. Our premium showroom spaces spanning more than 20 million square feet in High Point, N.C., Las Vegas and Atlanta, paired with our digital tools, connect the wholesale industries we serve.






Amanda Merritt


Cathy Steel



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