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FORMAL
MARKETS

Monday, August 3 – Friday, August 7, 2026

9 a.m. – 6 p.m.

All Temporaries close at 3 p.m. on Friday

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MAKE MORE OUT OF MARKET

Our Market Plan tool helps you map out your time at market to ensure a successful and productive visit. Build a custom itinerary, filter searches, use our app for on the go access, and save your Market activity.
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ATLANTA APPAREL

Atlanta Apparel runs August 3 – 7, 2026, offering even more sourcing opportunities.
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THE PREMIER DESTINATION FOR BRIDAL AND SOCIAL OCCASION

SEE THE BRANDS
HOTELS AND TRAVEL
ATLANTA APPAREL


Join the industry’s top designers, brands, and retailers for the nation’s largest formalwear market. From bridal to prom, Quinceañera, and eveningwear, Formal Markets at AmericasMart Atlanta brings together the collections and connections that define the season ahead.

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YOUR ONE MARKET FOR EVERYTHING FORMAL

Discover hundreds of top lines across three dedicated formalwear floors. Whether you’re searching for the next must-carry designer or looking to expand your formalwear offerings, you’ll find inspiration and opportunity at every turn.

Bridal | Bridesmaids | Mother of the Bride | Flower Girl | Homecoming | Quinceañera | Men’s Formal | Pageant | Accessories | Eveningwear

Plus, explore Atlanta Apparel, running concurrently with Formal Markets, for eight additional floors of women’s apparel and accessories. It’s the most comprehensive buying experience in the industry, designed to help you shop smarter, diversify your selection, and grow your business.

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WHAT YOU'LL EXPERIENCE

At Formal Markets, business meets beauty in an inspiring environment curated for discovery and connection.

  • Trend Discovery: Preview the latest collections from leading and emerging designers shaping what’s next in formal fashion.
  • Runway Inspiration: Attend live fashion shows spotlighting the season’s standout looks and styling ideas.
  • Education & Insights: Learn from industry experts during focused seminars designed to elevate your buying and marketing strategy.
  • Networking & Events: Connect with peers and make meaningful new relationships during fun and memorable market events.
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WHY BUYERS CHOOSE FORMAL MARKETS

UNMATCHED SCALE

The largest formalwear market in the United States, featuring hundreds of top lines across three dedicated floors.

CONVENIENCE & EFFICIENCY

Shop, discover and connect with every major brand and emerging designers, all in one place.

CO-LOCATED ADVANTAGE

Formal Markets runs concurrently with Atlanta Apparel, expanding your buying power across eight additional floors of women’s fashion and accessories.

LOCATION & HOSPITALITY

Enjoy exclusive hotel discounts, walkable dining, and vibrant downtown Atlanta experiences, making your market as enjoyable as it is productive.

PLAN YOUR VISIT

Market Dates & Hours:
Monday, March 30 – Wednesday, April 1, 2026
9 a.m. – 6 p.m. | Formal Floors close at 3 p.m. on April 1

Location: AmericasMart Atlanta | 75 John Portman Boulevard, Atlanta, GA

Hotels & Travel
Enjoy discounted rates at nearby hotels through our exclusive travel partner.

Explore Atlanta
From renowned restaurants to nightlife, discover why Atlanta is the perfect market destination.

ANDMORE Markets App
Build a personalized itinerary, get step-by-step directions to your favorite showrooms and more on our easy-to-use app.

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ADDITIONAL RESOURCES

Dates & Hours
Floor Plans
News & Trends
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