A new era of discovery deserves a new name. The Temporaries are now…
Where promising brands find new opportunities and where smart buyers can get there first.
First First Finds at Atlanta Apparel | Monday, August 3 – Thursday, August 6, 2026
FIND IT ALL
First Finds adds an exciting layer of discovery to the Atlanta Apparel experience. Complementing the permanent showrooms, these 300+ temporary exhibitors make First Finds the place to uncover new collections and emerging trends each season. Located on the lower floors of Building 3 and grouped by category for easy shopping, First Finds helps you maximize your time while expanding your assortment. Formal Markets temporaries will also be featured on Floor 5 during August Market.
Here’s a detailed look at where to find each First Finds product neighborhood.
Building 3
Floor 1
Premiere Young Contemporary Apparel / Cash & Carry
Featuring trending young contemporary apparel alongside fine and fashion jewelry and accessories available for immediate delivery.
Floor 2
Premiere Apparel, Young Contemporary, Accessories & Shoes
A juried showcase of higher-end, fashion-forward brands from denim to resort to accessories.
Floor 3
Women’s Apparel, Young Contemporary, Accessories & Shoes
Offering traditional and trend-right styles at accessible price points from casual basics to sportswear, plus a large selection of footwear, jewelry and accessories.
Floor 4
Young Contemporary
This fresh and fun category features the most up-to-date styles and trends for the current season and beyond.
Floor 5
Prom, Bridal & Social Occasion
A mix of social occasion lines suited to style everyone from the bridal party to the homecoming court.
REGISTER FOR ATLANTA APPAREL
Attend Atlanta Apparel to explore 2,000+ product lines, discover what’s next, and source smarter—starting with First Finds.
BE FIRST. BE FOUND.
Position your brand where discovery happens. First Finds connects emerging and established brands with hundreds of qualified retailers and buyers actively looking for what’s next. Our team will help you select the right product neighborhood and placement to reach your target customer.
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