IMC Premiere West Coast Bridal Event Bustles with Brands and Resources
At the Expo at World Market Center Las Vegas August 15 – 17
Las Vegas – July 18, 2022 – International Market Centers’ (IMC) new VOW Bridal & Formal Las Vegas will launch at full capacity, brimming with over 110,000 sq ft of bridal, social occasion, formalwear and quinceañera resources. The first annual market, in partnership with Melange De Blanc, will offer retailers access to 150+ individual collections along with educational sessions, amenities and special experiences, August 15 - 17 at the Expo at World Market Center Las Vegas.
“The first-ever VOW Las Vegas edition is even bigger and better than what we had initially projected, with exhibitors showcasing wall-to-wall, eager to bring their collections to the West Coast,” said Caron Stover, IMC senior vice president, Apparel Leasing. “Registration for the debut West Coast VOW is pacing along well and we have commitments from key western-based retailers excited to attend the market.”
Resources for Bridal, Social & Related Categories
Notable individual collections showcasing bridal at VOW this August include: Maggie Sottero; Demetrios; Allure Bridals; Casablanca; Jesus Peiro; Justin Alexander; Kenneth Winston; Kitty Chen; Madi Lane; Mon Cheri and Savannah Miller. Notable accessory and shoe exhibitors showcasing across all offered categories include: Bel Aire Bridal; Dae Sung; De Blossom Shoes; Erica Koesler; Hera’s Gems; Marc Defang; Maritza’s Bridal Veils and Ti Adoro.
Along with bridal offerings, VOW will provide access to a number of social occasion and formalwear exhibits. Notable social occasion and prom exhibitors include: ASHLEYlauren; Faviana; Jessica Angel; Johnathan Kayne; Jovani; La Femme; Mac Duggal; Portia & Scarlett; Primavera and Terani Couture. Notable collections showcasing quinceañera include: House of Wu; Morilee; Mary’s Bridal; Princesa by Ariana Vara; and Ragazza.
Melange de Blanc, a pop-up couture and designer bridal market, will present an additional 25 luxury collections in Las Vegas alongside VOW Bridal & Formal. Notable names include: Vera Wang Bride and House of St. Patrick both of the Pronovias Group; Watters; Beccar; Bo Lee; Dahl Collection; Eleanor’s Bridal; La Premiere; Sarah Alouache; Willowby and Wtoo. For a full listing of VOW Bridal & Formal and Melange De Blanc exhibitors, visit https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal/August-LV.
Events, Education and Amenities Extend the Market Experience
VOW Bridal & Formal Las Vegas will host events and education throughout the three days of its premiere market. Events kick-off on Monday, August 15, opening day of market, with the VOW Bridal & Formal and Melange De Blanc Tacos and Tequilas Market Party. A Live Model Presentation showcasing 50 of the season’s top trends in an intimate, interactive setting runs 6:00 to 7:00. Attendees also will benefit from morning education on Monday and Tuesday, from 9:00 to 10:00 a.m., with two Pre-Market Insights sessions by bridal software company, SYVO and wedding fashion expert, Nayri Kalayjian.
VOW Bridal & Formal amenities help shape the market experience with a violinist in the lobby upon arrival, lobby and show floor photo ops and two VOW Bridal & Formal mannequin gardens showcasing some a host of new styles across all product categories. Attendees can enjoy complimentary daily breakfast, lunch, coffee and happy hours at the show floor café area, custom coffee in The Knot-sponsored coffee stop, Knot Your Average Coffee Stop in the lobby and food trucks onsite daily for lunch. Additionally, buyers can relax in the Casablanca Lounge on the show floor and get work done in the VOW Workspace.
VOW Bridal & Formal Las Vegas runs Monday, August 15, through Wednesday, 17, from 10 a.m. – 6 p.m., at The Expo at World Market Center Las Vegas. For more information, visit https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal/August-LV.
Melange De Blanc is a bridal market reimagined. Showcasing national and international designers in New York, Scottsdale, Palm Beach and now Las Vegas, Melange De Blanc’s ultimate goal is to simplify the buying experience for buyers to focus on a brand. Showcasing a well-rounded collective of designers for all buyers, the categories include trend & couture, luxury as well as international niche & new designers. More information is available at https://www.melangedeblanc.com/.
VOW Bridal & Formal now presents its collection of bridal, prom, quinceañera, mother-of-the-bride, accessories, homecoming and special occasion lines three times annually: April and August at AmericasMart Atlanta and August at Expo at World Market Center Las Vegas. VOW Bridal & Formal Las Vegas runs August 15 – 17 at the Expo at World Market Center Las Vegas. Market information is available at https://www.atlanta-apparel.com/Markets/VOW-Bridal-and-Formal.
About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of Juniper, a fully integrated omnichannel B2B commerce solution and multiline B2B e-commerce marketplace empowering buyers and sellers to better manage and grow their business at markets and year-round, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information, visit www.imcenters.com.